As many of you may already know, dragon’s dens line up of wealthy investors is changing. Hilary Devey decided to leave back in June last year to go to channel 4 for her own show. A even bigger shock however was long-term dragon Theo Paphitis also deciding to leave the show to focus on his other business ventures. The BBC have filled Hillary’s position with Kelly Hopen a South African British interior designer but are still yet to fill Theo’s. Kelly is the owner of Kelly Hopen interiors. She has a long list of high profile clients and has published seven design books to date. This should add an interesting dynamic to the show as a designer she may see insights that the other dragons would not.
Dragons Den is a great way to get investment and great advertising for your new entrepreneurial idea. Shows like Dragons Den and The Apprentice have shown how good product design can greatly improve an idea and increase a products potential profit. In order to succeed and gain investment on dragons den not only do you need a great product but you also need to be able to deliver the perfect pitch. Sharon Wright is a great example of the perfect pitch. http://www.youtube.com/watch?v=wlLLvh_YTbk. Her delivery is calm and collected and she knew the product inside out. She understood product life cycle, as well as how to improve its longevity by adding new products to the range. In a professional pitch, she was able to provide the facts and figures, enabling her to walk out of the den with exactly what she wanted and more money than she went in for!
In the last series of Dragons den and one of our clients, Caroline Brown was on the show. She was asking for investment in her business the Huntingford Company http://www.thehuntingfordcompany.com/. Her company specialise in products to help older people in and around the home. She went on the show with two of her products, the eeZee feeder and the stick stay. Caroline came in to us a couple of years ago to get help to improve her idea and prototype the eeZee feeder. As well as this, we also worked with Coventry University and Caroline to prototype the Stick Stay. Unfortunately, although the dragons really liked and saw lots of potential in both of her products they did not see a profitable business investment at the time. We are very proud of Caroline for getting up there and doing a great job in front of a tough group of people and in front of around 2 million on TV!
If you have a product that you feel could do with some design work to make it more investable for the dragons, then we can help. Give us a call to find out how on +44(0) 117 325 9200.